Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira's Activating the Tools of Social Media for Innovative PDF

By Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

ISBN-10: 3319032291

ISBN-13: 9783319032290

ISBN-10: 3319032305

ISBN-13: 9783319032306

The use of social media instruments within the company is increasing speedily and but, enterprises are nonetheless doubtful concerning the total price of this job and the way most sensible to facilitate important results. the point of interest of this booklet is, from a managerial perspective, the keep an eye on of data, the level to which such instruments can increase worker delight and the way top to exploit social media instruments to achieve particular results together with cutting edge collaboration. As businesses flip to IT suggestions as substitutes for face-to-face engagements, an knowing of the social dynamics – how staff can most sensible speak, locate and use details and generate motivation via computer-mediated actions is key. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like purposes as a result of worker call for, yet are usually not learning results comprehensively or dealing with approaches to create wanted results. This booklet fills this information hole via interpreting the method and result of a managed research in businesses, one within the US and the opposite in China. In every one corporation “wiki demanding situations” have been brought to staff who have been supplied guidance to supply goal-oriented results. The booklet research the consequences in every one case and recommend guidance for corporations to accomplish “wiki-readiness” to help innovation and co-creation.

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Extra resources for Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

Example text

1007/978-3-319-03230-6_5, Ó The Author(s) 2014 25 26 5 Contributions study thus contributes to an understanding of a rapidly growing activity (use of online tools to support innovation) which is taking several forms: competitions, internal wiki-based discussions, challenges and community collaborations among others. The traditional social activities of innovation that often involve only a small selected group in a closed environment has been criticized as lacking in the speed, flexibility and inclusiveness needed for the future enterprise to both effectively respond to new sources of ideas and to respond to complex problems.

Additionally, this Brief advances our theoretical understanding of social media use in the enterprise setting and how such tools can influence and increase the effectiveness of not only collaborative innovation and building collective intelligence, but also other activities such as knowledge sharing and the management of virtual teams. Rather than taking a technological deterministic perspective on the use of social media, this brief takes a much more socio-technical perspective by identifying some of the social, organizational and technological barriers within organizations that stymie knowledge sharing and innovation can be overcome.

By offering tools and findings, this brief provides practical guidelines as well for how collaborative innovation is best supported in the enterprise through the use of social media tools. The two tools specifically developed as a result of this research are also intended to help practicing managers decide when they should pursue social-media-based collaborative. As traditional modes of innovative activity come under pressure due to influences from outside the enterprise such as fast-moving, agile players and disruptions from emerging non-traditional companies from the developing world, new organizational patterns and processes will necessarily be needed to compete.

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Activating the Tools of Social Media for Innovative Collaboration in the Enterprise by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

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